About Us — Urban Loans
⭐ 11+ years' experience • 70+ lenders • $450M+ funded Book a free call →
About Urban Loans

Finance Advice That's Actually on Your Side

We started Urban Loans to fix what's broken about getting a loan — the jargon, the waiting, the feeling that no one's in your corner.

Urban Loans office space
Our Profile 📈
$750M+
Funded Loans
4,500+
Happy Australians Helped
Our Story

Simpler Brokerage Built Around Relationships First

Urban Loans was founded by Marcus Vance after 15+ years inside the banking and broking world — long enough to see how confusing and one-sided the lending process had become. We built something simpler: a brokerage that puts clear advice, honest numbers and real relationships first.

Today we've helped 4,500+ Australians settle $750M+ in loans, and we're still small enough to pick up the phone.

Our Mission
To Make Finance Feel Human

Turning complex lending decisions into confident ones, one client at a time.

What We Stand For

Core Values Driving Your Success

💬

Clarity

Plain English, always. No jargon, no surprises, and no hidden terms.

⚖️

Choice

70+ lenders on panel so the answer is what's right for you, not what's convenient for us.

🤝

Care

You're a person, not a policy number. We're here before, during and long after settlement.

Speed

Smart tech and tight process mean faster approvals and less back-and-forth.

$450M+ Funded
70+ Lenders Panel
4,500+ Happy Clients
4.9★ Client Rating
11+ Yrs Expertise
Our Lending Experts

Meet the Team

Ritesh Soni - Founder & Principal Broker

Ritesh Soni

Founder & Principal Broker

11+ years of credit expertise helping clients match their mortgage structures.

Kurush - Mortgage Broker & Credit Specialist

Kurush

Credit Specialist & Broker

Fast-track approvals expert with specialized lender criteria credit knowledge.

Jasmeen Ahluwalia - Mortgage Specialist

Jasmeen Ahluwalia

Mortgage Specialist

5+ years helping clients navigate first home purchases and low-deposit options.

Lovejot Singh - Mortgage Specialist

Lovejot Singh

Mortgage Specialist

6+ years in residential mortgages, auto loan packages and asset finance structures.

Ready to Work with a Team That Gets It?

Schedule your free strategy call today and experience mortgage advice that stands in your corner.