Finance Advice That’s Actually on Your Side

We started Urban Loans to fix what’s broken about getting a loan — the jargon,
the waiting, the feeling that no one’s in your corner.

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Our Profile
📈
$750M+
Funded Loans
4,500+
Happy Australians Helped

Simpler Brokerage Built Around Relationships First

Urban Loans was founded by Marcus Vance after 15+ years inside the banking and broking world
— long enough to see how confusing and one-sided the lending process had become. We built
something simpler: a brokerage that puts clear advice, honest numbers and real relationships
first.

Today we’ve helped 4,500+ Australians settle $750M+ in loans, and we’re still small enough
to pick up the phone.

“
Our Mission
To Make Finance Feel Human

Turning complex lending decisions into confident ones, one client at a time.

Core Values Driving Your Success

💬

Clarity

Plain English, always. No jargon, no surprises, and no hidden terms.

⚖️

Choice

70+ lenders on panel so the answer is what’s right for you, not what’s
convenient for us.

🤝

Care

You’re a person, not a policy number. We’re here before, during and long
after settlement.

⚡

Speed

Smart tech and tight process mean faster approvals and less back-and-forth.

Meet the Team

Ritesh Soni

Founder & Principal Broker

11+ years of credit expertise helping clients match their mortgage structures.

Jasmeen Ahluwalia

Mortgage Specialist

Experienced in helping clients navigate first home purchases and low-deposit options.

Lovejot Singh

Mortgage Specialist

Experienced in residential mortgages, auto loan packages and asset finance structures.

Ready to Work with a Team That Gets It?

Schedule your free strategy call today and experience mortgage advice that stands in your corner.

Book a Free Consultation